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My work

Shazam-Now you know

Advertisement for Shazam, a music recognition application includes 3 print advertisements, 1 interactive billboard and collateral advertising.

Strepsils- The silent yell
 

3 print ads depicting different situations where a good yell is in order. However what happens when you have a sore throat and just can't get your words out. This campaign is a silly take on those moments, In addition we have 4 movie posters with famous yells from the movies and a Taxi sign to be placed on the street.

Round-up foundation

“Round-up” is a programme you can sign up for though your credit card company, which rounds up your purchases (no matter how big or small) and donates the small change to a cause of your choice.

 

This campaign shows how you can make a difference with out changing your daily routines when rounding-up! In addition, an ambient advertisement using the famous sound of super heroes, which replaces the "beep beep" in the supermarket when, using a round up registered credit card.
 

W​hite night Bezalel
 

This is a case study for a campaign reaching out to potential students. The main goal of the campaign is to encourage these potential students to come and look at the academy’s facilities. Bezalel is known for being “hard work” thus forcing students to work well into the night. For this reason we decided to make a scary aspect the main focus and event of the their open day, turning it into a “White Night”. The campaign includes: street signs that change their appearance as day becomes night, coasters advertising the event and placed in bars, a dedicated face book page and a application which works only at nights.

Oi beer

Oi beer is a brand of beer created as a school project together with the talented  Shy Inbar

 

Oi beer apologises for drunken mistakes in advance. Oi beer is full of humour and honesty and the branding is done accordingly. The branding includes: 6 beer bottles, coasters, newspaper advertisements, giveaways, posters and more. Included below is a YouTube video with an apology for pretty much anything that could happen on a night out, this video can be passed around after parties or sent to friends via email or social media.
 

Oi beer- Youtube ad

An apology full of humour; the potential of this video is enormous. The plan is to create a personalised YouTube video using Google maps technology. The knock on the door can be created by using photos of your home and street. The sender can send a personal message at the end of the video.

 


 

Greenpeace

A campaign for Greenpeace asking to create a law forcing companies using genetically modified fruits and vegetables (GMO) to alert its consumers by adding a specific warning onto the packaging. The focus of the print advertisement is to highlight the fact that when something is harmful or even dangerous in nature a warning is given in the form of colour, smell or taste. Man made DNA changes in our produce can be as harmful if not more and is kept unknown to us.

 

The campaign includes 3 print advertisements, 1 TV commercial and one Internet advertisements using Farmville as a platform.
 

Greenpeace- Internet Ad

IInternet advertisement focused on offering relevant information about GMO (genetically modified fruits and vegetables). The farmers playing the very well known game Farmville, receives an option to genetically modify their crops and as they do see the results of their labour. As the player progresses he/she receives options to learn more about the subject matter though a link to the Greenpeace website. Farmville felt to me like the optimal platform to advertise such an important subject matter as GMO, as people playing it get really involved and concerned about their crops and produce. When something hits close to home, even if it’s a digital farm, the point comes across in a strong & even emotional manner.

Telma

Two different print advertisementsBrief: buy 2 get 1 free on Telma branded cereals

 

Stabilo

Print ads for an extra bright highlighter!
 

BBC

This is a case study of a BBC advertisement using social media. The focus is to tag users via Facebook to find there whereabouts depending on which article they read on the BBC website.... Literally "Bringing the news to life"

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